Profile
Product Design Executive focused on the intersection of usability, technical feasibility, and business viability. I believe great design must be scalable, shippable, and profitable. With a unique background spanning creative strategy and technical leadership (former VP of Software Development), I build teams that balance ambitious product vision with resource constraints and time-to-market pressures. I bridge the gap between Design, Product, and Engineering to deliver enterprise solutions that work for the user and the bottom line.
Core Competencies
Design & Strategy
Design Systems, UX Strategy, User Research, Product Storytelling, Creative Direction
Leadership & Ops
Cross-Functional Alignment, Team Building, Agile/Kanban, M&A Integration
Technical Fluency
SDLC Optimization, SQL/Data Modeling, Frontend Strategy (React), Technical Feasibility
Tactical Skills
Wireframing, Rapid Prototyping, Facilitation, Requirements Elicitation
Professional Experience
VP of Product Design
- Directs the holistic UX strategy across enterprise Credentialing, Scheduling, Clinical, and Learning product lines.
- Technical Leadership: Manages a shared frontend engineering team, driving the strategic migration from legacy frameworks to a unified React standard.
- Launched the first version of the "One HealthStream" Design System in 2025, unifying user experiences across the ecosystem.
- Leads the Product Design team and conducts weekly design reviews to ensure consistency and strategic alignment.
- Champions a "Design-First" culture, elevating the role of design in early-stage product discovery.
AVP of Product Design
- Managed a multidisciplinary department of Product Owners, Designers, and Frontend Developers supporting 10+ agile teams.
- Strategic Launch: Led design for Jane, a clinical assessment system integrated with IBM Watson AI.
- Partnership Execution: Orchestrated the launch of the Red Cross Resuscitation Suite requiring seamless UX integration.
- Product Breadth: Directed the refresh of the Clinical Checklist product (integrating 3rd-party content) and the launch of the Clinical Dashboard for workforce data visualization.
- M&A Integration: Served as consulting analyst on the integration of newly acquired companies and services, harmonizing disparate product portfolios.
Director, Business Analysis
- Managed Business Analysts across 18 Scrum teams, standardizing the transition from "requirements gathering" to "product design."
- Led up-front product design initiatives including mock-ups and concept validation for API development and Gamification strategies.
Lead Consulting BA / Senior BA
- Founding member of the Innovation Committee; led roadmap discussions to align business goals with technical capabilities.
- Agile Execution: Served as Agile BA for Online Store, Portfolio, Course Catalog, and CE Center product lines.
- Designed the mission-critical Content Package Publishing model for distributing content to 16,000+ nodes.
Previous Leadership & Technical Execution
- Managed distributed team of EDI specialists and integration engineers.
- Spearheaded process improvement projects that streamlined data submission workflows and improved data quality.
- Managed technical delivery and data center operations (software implementation, system engineers, data analysts).
- Organized specification and development of a centralized data mart to improve utilization reporting.
- Hands-On: Developed MySQL queries for analysis and troubleshooting; performed front-line triage of UAT issues.
- Managed complete engineering division; aligned SDLC with product roadmaps by introducing Agile concepts.
- Led delivery of OMT and LPS platforms, including complex back-office integrations.
- Pre-Sales Engineering: Primary technical representative in RFP responses and finalist presentations.
- System Architecture: Designed a lightweight, AJAX-enabled questionnaire engine that won client bids.
- Data Ops: Established standard practices for query data, including design of SQL Views, stored procedures, and data warehousing.
- Implementation: Implemented custom website workflows and Single Sign-On (SSO) branding in ASP.NET.
Education
Bachelor of Arts in Visual Art
Marlboro College, VT (Merged with Emerson College in 2020)